Today we must all be designers. Design, just like art
surrounds us everyday. It is in everything and it is everywhere. There is a
fine line that is created between how we view what design is and how we view
what art is. Pink describes this difference as utility and significance.
Design is a combination of utility and significance. I
really liked his evidence of how business use design to differentiate themselves
from another in a market place. Pink first talked about automotives and then
moved into talking about kitchens. The kitchen to me is the heart of the
household. Family gatherings, conversations, traditions, are created in the
kitchen along with the food. It is a very important part of the home. Business
thought of the kitchen and the goods and appliances that were designed for the space.
He gave the great example of the toaster. The typical person uses a toaster at
most 15 minutes per day. The remainder of the day it is on display. In other
words, 1 percent of the toaster’s time is devoted to utility, while 99 present
is devoted to significance. WHY SHOULDN”T IT BE BEAUTIFUL!? Although, I do not
like to have clutter on my counter space in my kitchen, why shouldn’t something
be designed to be visually appealing to the viewer?
Design in its simplest form is the activity of creating
solutions. Design is something that everyone does every day. Good design can
help heal a patient in a hospital, raise test scores, and help recycle. Bad
design can change history. There could have been a different election result in
the presidential elections in 2000. When looking at the photograph of the
ballot that was offered for the residents to use in Florida, I was too confused
by the design of the ballot. I would have thought that someone along the line
of designers would have tested the design before it went out on the market for
someone to use. Along with a bad design, there was also a bad business strategy
created by the electoral board. They needed to have product testing before the
mass marketing and use of the ballot.
Design is a fundamentally important strength.
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