Stories are easier to remember- because in many ways,
stories are how we remember. How very true I believe that statement to be. I
can remember details of a story someone told me before I could try to remember
a statistical fact told to me. Stories are how we all live our lives. We
communicate through stories. When I ask someone how their day way, a story usually
fallows. I enjoy listening to stories and telling stories.
“When facts become so widely available and instantly
accessible, each one becomes less valuable. What begins to matter more is the
ability to place these facts in context and to deliver them with emotional
impact… context enriched by emotion.” Pink describes how stories were used in business
marketing. The real estate agent told a story about the people and the house
she just sold to create an emotional response from the people who read it. It was
her way to get new clients because she told a story about how she cares for the
people and the memories they created in the place they called home. She told a
story about the new neighbors and how they would care for the house just like
the previous owners and create their own memories in the new home. People connect
to stories and this real estate agent understood that.
This story reminded me of a stationary card that belongs to
my soon to be mother in law. She lives and works out of Columbia so she has offered
her extra bedroom for me to stay in while taking this class this semester. This
stationary card was used as a thank you note. On the front is a child’s
painting of a water lily. Nothing special, just something that you would find hanging on a
refrigerator of a loving mother. I
picked up the card to look at it closely and noticed on the back of the card
was a picture of a little girl covered in paint and a biography of the girl
next to the image. It simply stated that she has loved art for a really long
time. She paints flowers and wanted the world to see what she created. So with
the help of family and friends she began to print her painting on stationary to
sell. This card was still sitting on the table for everyone to see because it
told a story. It was not sitting there because of the content of the thank you.
I asked about the note and she told me that she liked the story of the little
girl and that because her name was Molly it reminded her of me!
It’s all about the stories and memories we create! WE ARE
OUR STORIES.
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